Hollywood has always tried to match movies up to the seasons to draw droves of viewers to the theaters: October is packed with fright-offerings, while the winter holidays skew toward warm and pleasing family films (as well as Oscar hopefuls). Valentine’s Day falls in an odd spot when it comes to the movie release calendar, however, since February tends to be a slower time for the film industry. The studios are as likely to slot strange movies that don’t fit anywhere else in their annual schedules into the Valentine’s Day weekend as they are films with powerful romantic appeal.
So, while the second weekend of February has featured hugely successful romantic comedies like Hitch, The Wedding Singer, and (of course) Valentine’s Day, some truly weird choices have debuted in this weekend as well. And a few have even gone on to tremendous success despite the bizarre match with the holiday. Here are a couple of the odder Valentine’s Day movie releases:
- Dracula (1931): Yes, this Halloween perennial and the start of Universal Studio’s Classic Monsters actually came out on Valentine’s Day! But perhaps this makes some sense, as the Dracula legend has often received a “doomed lover” approach in the many years since Bela Lugosi made the aristocratic vampire a screen icon.
- The Silence of the Lambs (1991): Does any film seem less appropriate for Valentine’s Day than this unnerving and sometimes very violent psychological thriller? What’s even more astonishing than the film’s release date is that The Silence of the Lambs eventually nabbed the Oscar for Best Picture, an almost unheard of occurrence for a movie released so early in the year.
- Daredevil (2003): This Marvel comic adaptation featuring Ben Affleck as a blind superhero does contain a romantic subplot, but the stronger connection to Valentine’s Day may just be that Daredevil wears a bright red costume.
- A Good Day to Die Hard (2013): The least successful of the Die Hard film franchise, this is an excellent example of a studio dropping a film into a weekend where it doesn’t fit in the hopes that it works as counter-programming. (It didn’t.)
- Wayne’s World (1992): Now here is an example of counter-programming that clicked with audiences. This comedy based on a Saturday Night Live sketch turned into one of that year’s biggest hits and spawned a sequel.
Whether you celebrate Valentine’s Day with a trip to the movie theater, or you have your own special plans, everyone here at WM Henderson Inc. hopes you and your loved ones have a wonderful weekend.